Video Marketing & Development
Video is the future. Interface Digital delivers from concept to completion.
Using video on landing pages can increase conversion by 80% and 64%.
Video marketing is not “new” but it is certainly dominating online traffic, with the average internet user spending 88% more time on websites featuring video content than those without. By 2019, 80% of ALL web traffic will be video.
Our Video Production partners: We have professional crews and teams on hand to assist with everything from basic video testimonials, product videos and interviews to high-end productions.
Who is this “ROI” and why is everyone always looking for him? Yes, we jest – but many a true word has been spoken with the tongue in cheek. Of course you need, want, must have positive returns from your marketing investment. The reality is that video content ups landing page conversion rates by 80%. Imagine what that does to your bottom line?
Trust is earned, delivering more sales and better SEO. It’s a reality that customers are more likely to trust an organisation if there is video content to view. Customer testimonials, a word from the CEO, a video case study – there are many examples of video content that adds credibility. Video content also increases the time spent by visitors to your website. And that gets more trust from search engines.
Video Analytics for Insights
Use analytics to track viewers engagement. Video is connected, streaming data which means it can (and should) be tracked, measured and reported on – just like any other digital marketing effort. Analytics will give you insights into which videos are performing better and where (or why) viewers are dropping off a particular content piece. Use video to connect, but rely on analytics to reveal the story behind the scenes.
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