Listen, chat, act, connect. Conversations lead to conversions. Be a part of it.
Social media drives buying decisions.
The first question we will ask of you is, “where do your clients live online?” If you are an engineering firm, for example, and you know that most of your potential clients are on LinkedIn, we will not push for Facebook pages. Social Media works when you talk to customers, in their language, where they are. Everything else is a waste of your time and money.
Our approach to your Social Media Marketing: Investigate industry-appropriate platforms, formulate a strategy that is fit-for-purpose, work with your teams to build a meaningful profile.
Channels that suit your business
The right people, at the right place, with the right message. Digital agencies salivate at the prospect of setting up social media channels for their clients. It turns good revenue and is a highly visible aspect of digital marketing. The reality, however, is that not all channels are created equal. Interface Digital looks at everything from YouTube, Pinterest, Instagram and Twitter, to LinkedIn, Facebook, Evly and beyond to tailor a solution that makes business sense.
Discussions that guide decisions
Leverage the power of conversations to connect. Many companies forget the “social” part of social media. It’s a two-way interaction between yourself, existing and potential customers. Doing it right requires appropriate resource allocation, both in-house and from agency. The speed with which complaints and compliments are dealt with – the integrity and intelligence displayed in your conversations – is what makes or breaks a strategy.
Content that builds reputations
Leverage the power of quality content to drive sales. The emptiest cans often make the loudest noise – and that truism is also accurate for social media marketing. When you “talk” you want people to listen and respect what you have to say. You want wide-spread anticipation for your next comment, video, podcast, report or article. Interface Digital and our partners can help you rise above the noise and claim your fair share of voice.
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