Location Based Mobile Advertising
LBA is right for your business. Target the right clients, near your store, with the right message at the right time.
Get closer to your customers with Interface Digital and Vicinity Media
Geographically target customers (down to street level) and dynamically adjust your marketing messages to suit variables such as a specific time of day or prevailing weather conditions. It’s relevant communication that helps drive increased conversions and sales.
Our Location Based Mobile Advertising Partners: Interface Digital and Vicinity Media have partnered to create marketing bundles that are aggressively priced and perfectly timed for companies looking to capitalise on the coming summer holidays.
Imagine an invisible fence (e.g. 5km) setup around your location or destination. Mobile ads are served across a partner publisher network that includes most major sports, news and entertainment titles in South Africa. Any person browsing those channels within the geo-fenced area will then be able to view and respond to the advertisements.
You own a hardware store and want to run a Saturday DIY special on tiles, specifically targeting individuals (within a desired radius of your store) who are, for example, viewing content relating to home improvement or interior design. The relevance of your message served is what drives enhanced engagement and conversion from campaign to paying customers.
Tried, Tested and Approved
LBA has been successfully used by a variety of companies across multiple industries. It is perfectly suited to any business and organisation looking to drive more feet to a physical or online location – depending what the campaign goal(s) are. From restaurant chains and national car dealerships to SMBs in the retail or services space, LBA is efficient and cost effective.
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