Valuable, relevant and consistent. What you put out there tells the world everything about you.
Be exceptional. Earn reward.
Your content marketing strategy influences pretty much all spheres of your lead generation and retention activity. How you position yourself in the market is key to the type of business you attract and how you grow existing spend. This is a partnership between agency and you to create videos, podcasts, blogs, articles, case studies and other collateral of quality.
Our approach to your content is as follows: Define the themes of your messages. Decide which channels will be used to publish. Assist in developing and executing your plan.
Have a plan and stick to it
Mark the year’s topical occasions clearly. This is where you start. Product launches, company birthdays, seasonal campaigns – knowing when you will be wanting to publish content allows time for efficient planning and expert execution. How frequently will each business unit need to contribute to thought-leadership? What events are you planning? Take each quarter and plan accordingly.
Video is the rising content star
By 2017, video will account for 69% of consumer traffic. Yes, really. Online video is quickly becoming the #1 methodology by which brands communicate product or solution features, operational instructions and other mission-critical information. When it comes to potential reach, a well executed video is peerless. Interface Digital and our partners can assist you with the creation of top video content, from concept to completion.
Teamwork delivers results
“All hands on deck” delivers the best results. Nobody knows your business, products and services better than you do. Nobody understand your customers, industry trends, market disruptions and other niche nuances better than the people who work on it, daily. Interface Digital will work with your teams to ensure that content frequency and quality hits the mark – playing its part in guiding customers through the buying or sales funnel, to close.
We are still experiencing problems with our JHB phone lines. Our temporary number is 011-100-5889