Help the best leads find YOU. Organic website optimisation makes it happen.
Get found by those looking.
Search Engine Optimisation (SEO) or, as we prefer to call it, “website optimisation” is about making sure you tick all the boxes required to improve your ranking on search engines. Basically where your company, product or service features when potential customers enter a search query on Google, Yahoo, Bing, Baidu etc.
Our approach is simple and systematic: Ensure the back-end of your website is correct from a structure and page format perspective. Then we get into the rest of your on and off page optimisation.
Off-page website optimisation
Social Media, localisation, reviews, links – they matter. The days of simply “buying backlinks” and getting decent optimisation results are long gone. A variety of factors all play a role and these need to be combined (with your on-page content strategy) to deliver the kind of results you are after. It’s an ongoing process of optimisation but, when consistently done right, the rewards are better qualified leads and a strong ranking on search engines.
On-page website optimisation
Relevant, frequently updated content, is king. The cold reality of on-page optimisation is that you cannot simply rely on your agency to do it for you. Your agency can create some content but, in the end, you are the expert and you need to work with your agency to ensure that enough, relevant, content features on your website, regularly. There is no easy way around it. This is how YOU become a thought-leader in your field.
Mobile website optimisation
We do not “go” online, we “live” online. Some facts to consider about the mobile world we live in. Over 50% of ALL online searches are completed via smartphones. Websites that are optimised for mobile convert contacts into leads 2.1 x better than those that are not. 50% of users will use a business less often if it does not have a mobile-friendly site. Google ranks mobile-friendly websites higher than non-optimised sites. Mobile = Money!
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