Make smarter decisions. Data analysis not only points to areas of improvement in a campaign but, also, your overall business.
Guided by data, empowered by analysis.
Having data is one thing, making sense of that data and getting behind the truth of the story it is telling you, that’s another ballgame altogether. As part of the incuBeta Group of digital specialist companies, Interface Digital is able to access Google-certified analytics experts – experienced in pin-pointing areas of concern (and opportunity).
Our approach to data analytics is as follows: Discuss key campaign and / or business metrics, measure, report and the make recommendations for optimisation.
The truth is in here…and out there
What you need to, not want to, hear. The right data analytics technology does the heavy lifting – bringing together huge volumes of information that our analysts can then dissect, digest and deliver insights for the benefit of your business. It is impossible to make smart strategic decisions without knowing the reasons behind the results. Data Analytics tells the bare knuckles story.
Great insights. Better business
It’s not so much about “big data” as it is “smart data”. You may be under the impression that your business is too small to care much about data analytics – but you would be wrong. How your customers interact with your website, where they “drop off” (leave) the website, how much time they spend on certain pages, what percentage of each website user completes page goals. These all tell you a story – and that’s just scratching the surface.
Actions speak louder than words
Knowing what to do is only half the story. Once the facts are laid bare for all to see it is up to you to take recommendations made and implement for better performance. Sometimes it can be a painful exercise as “old favourites” are shown the door and new directions adopted – however, in the end, you can rest assured that suggestions are based on solid data and that alone. And that’s good medicine for any business.
We are still experiencing problems with our JHB phone lines. Our temporary number is 011-100-5889